Category:

Originals

Client:

Asahi

Country:

Australia

The Story

“VCTV” was the category’s first Facebook Live show in Australia. The collaboration between Vizeum, The Story Lab and industry partner Facebook helped to pioneer the platform and deliver a highly flexible approach.

Vodka Cruiser, an iconic Australian brand, was leading the RTD market, despite it being a shrinking category. But we needed to convince the target audience of millennials to stop seeing Vodka Cruiser as a brand from their past, and start seeing it as a modern symbol of youthful confidence and dynamism.

As millennials are notoriously hard to reach, relevant influencers were sourced to appeal to them through credible voices they could trust, using their favourite devices. To achieve this, The Story Lab partnered with SketchShe, one of world’s biggest social media celebrities, to produce a six-episode series that screened live every week.

“VCTV” was the category’s first Facebook Live show in Australia. The collaboration between Vizeum, The Story Lab and industry partner Facebook helped to pioneer the platform and deliver a highly flexible approach.

It has reached over 1.3 million Facebook users to position Vodka Cruiser as a true social companion.

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The Story Lab in

Global

Address

10 Triton St

Regent’s Place

London

NW1 3BF

The Story Lab in

APAC

Address

19th Floor

Vincom Center

72 Le Thanh Ton

Str. Dist.1

HCMC

Contact

+84 8 3936 9186

thestorylabapac@storylab.com

The Story Lab in

MELBOURNE

Address

105 York Street, South Melbourne, VIC 3205

Contact

+61 3 9693 8147

adriana.colaneri@storylab.com

The Story Lab in

Canada

Address

1st Floor

116 Spadina Avenue

Toronto

Ontario

M5V 2K6

Contact

+1 416 504 3965

canada@storylab.com

The Story Lab in

France

Address

4, Place de Saverne

Courbevoie

Paris

92400

Contact

+33 1 4116 1718

The Story Lab in

Mexico

Address

Av. Santa Fe 440 piso 11. Col. Santa Fe,

Delegación Cuajimalpa

C.P. 05348 México D.F.

The Story Lab in

Norway

Address

Pilestredet 8

NO - 0180

Oslo

Contact

+47 22 82 82 82

norway@storylab.com

The Story Lab in

Russia

Address

Presnenskaya embankment, 6/2

Imperia Tower, 123317

Moscow

The Story Lab in

United Kingdom

Address

​20 Triton Street

Regent’s Place

London

NW1 3BF

Contact

+44 020 7430 6000

enquiries@Storylab.com

The Story Lab in

United States

Address

2nd Floor

2700 Pennsylvania Ave

Santa Monica

CA 90404

The Story Lab in

Germany (Hamburg)

Address

The Story Lab GmbH

Alsterufer 3

20354

Hamburg

Contact

+49 403575670

office.hamburg@storylab.com

The Story Lab in

The Netherlands

Address

​Moermanskkade 85

1013 BC

Postbus 15905

Amsterdam

Contact

+ 31 (0) 20 519 1700

The Story Lab in

Global

Address

10 Triton St

Regent’s Place

London

NW1 3BF

The Story Lab in

APAC

Address

19th Floor

Vincom Center

72 Le Thanh Ton

Str. Dist.1

HCMC

Contact

+84 8 3936 9186

thestorylabapac@storylab.com

The Story Lab in

MELBOURNE

Address

105 York Street, South Melbourne, VIC 3205

Contact

+61 3 9693 8147

adriana.colaneri@storylab.com

The Story Lab in

Canada

Address

1st Floor

116 Spadina Avenue

Toronto

Ontario

M5V 2K6

Contact

+1 416 504 3965

canada@storylab.com

The Story Lab in

France

Address

4, Place de Saverne

Courbevoie

Paris

92400

Contact

+33 1 4116 1718

The Story Lab in

Mexico

Address

Av. Santa Fe 440 piso 11. Col. Santa Fe,

Delegación Cuajimalpa

C.P. 05348 México D.F.

Contact

The Story Lab in

Norway

Address

Pilestredet 8

NO - 0180

Oslo

Contact

+47 22 82 82 82

norway@storylab.com

The Story Lab in

Russia

Address

Presnenskaya embankment, 6/2

Imperia Tower, 123317

Moscow

Contact

The Story Lab in

United Kingdom

Address

​20 Triton Street

Regent’s Place

London

NW1 3BF

Contact

+44 020 7430 6000

enquiries@Storylab.com

The Story Lab in

United States

Address

2nd Floor

2700 Pennsylvania Ave

Santa Monica

CA 90404

The Story Lab in

Germany (Hamburg)

Address

The Story Lab GmbH

Alsterufer 3

20354

Hamburg

Contact

+49 403575670

office.hamburg@storylab.com

The Story Lab in

The Netherlands

Address

​Moermanskkade 85

1013 BC

Postbus 15905

Amsterdam

Contact

+ 31 (0) 20 519 1700