Originals
Jacob's Creek
Australia
Jacob’s Creek needed to convince the 18 to 24 year old female audience that Twin Pickings was an appropriate beverage for them. Armed with the insight that they loved how their friends were completely different from themselves, a campaign was created that brought to life the truth that when friends were together, they were better.
A real-time #BetterTogether Music studio was put to the target audience’s disposal, creating songs about real friendships in real time that would surprise and delight, which were shared and played over and over again.
The “Better Together” campaign received more than 27 million impressions, reaching nearly 2.4 million unique users. There were close to 3.5 million engagements - including video views, likes, comments and shares. As a result, purchase intent increased by 400 per cent, and ad recall jumped 230 per cent. This campaign converted consumers who once avoided wine into vocal brand advocates by giving them a meaningful way to celebrate being ‘Better Together’.
10 Triton St
Regent’s Place
London
NW1 3BF
19th Floor
Vincom Center
72 Le Thanh Ton
Str. Dist.1
HCMC
105 York Street, South Melbourne, VIC 3205
1st Floor
116 Spadina Avenue
Toronto
Ontario
M5V 2K6
Pilestredet 8
NO - 0180
Oslo
20 Triton Street
Regent’s Place
London
NW1 3BF
2nd Floor
2700 Pennsylvania Ave
Santa Monica
CA 90404
The Story Lab GmbH
Alsterufer 3
20354
Hamburg