Our People

The Story Lab counts 300 entertainment, marketing and investment professionals around the world.

Meet the Australian team.

Adriana Colaneri

National Managing Director

Adriana Colaneri

National Managing Director

Adriana is the Managing Director of The Story Lab Australia. She is an outcomes focused communication specialist with over 20 years’ experience in the industry working in Australia’s top agencies with leading clients and brands. She is a progressive and creative thinker who can combine this skill with analytical and commercial acumen. Her expertise includes team leadership, marketing and content strategy, media-led content partnerships, B2B marketing and social media strategy. Her experience spans a diverse portfolio of FMCG, Retail, Toys & Gaming, Finance, Beauty and Luxury categories. International and Australian leading clients and brands including; Mattel, Bet365, Schweppes, Cadbury, L’Oreal, Garnier, Myer and Just Group. Adriana is a passionate advocate of gender diversity and inclusion at Dentsu Aegis Network and the industry.

Chris Heywood

Head of Creative & Product

+61 3 8689 2226

+61 3 8689 2226

Chris Heywood

Head of Creative & Product

Chris is Head of Creative & Product for The Story Lab in Australia. Over the past 17 years he has worked as a creative director, designer, copywriter, and once upon a time hand painted signs with an actual paintbrush.

He went on to found Rodeo, one of Australia’s early digital creative agencies, where he worked as Creative Director across some of Australia’s biggest brands. More recently Chris was head of Jumptank, a diverse digitally-led creative studio within the Dentsu Aegis Network.

Chris joins The Story Lab with a diverse background and a keen desire to make and create things that hook people in.

Josh Butt

Head of Program Formats and Development

+61 2 8094 7552

+61 2 8094 7552

Josh Butt

Head of Program Formats and Development

Josh brings over 20 years’ experience writing and producing content for film, TV and advertising, working for various production companies, including the ABC, Fairfax, Nova Entertainment and most recently MBA, where he was Head of Production and responsible for spearheading branded content programs such as Air Rescue and Storm Season. Josh has also led the production of TVCs and commercial films for clients including Westpac, Duracell, Foxtel, Transport NSW, Mars and others.

Leontine De Sutter

Head of Content Partnerships

Leontine De Sutter

Head of Content Partnerships

Leontine started her career in London as a media planner 10 years ago before moving to Sydney in 2011. During this time, she developed and managed cross platform media solutions for large global clients such as Hyundai, Volkswagen, MTV and KFC. In 2013, Leontine moved to Ensemble to focus on Integrated Partnerships and Content for a range of clients such as Federal Government, AMP and Target. After joining the Dentsu family in 2016, she has continued to drive the development of bespoke creative & integrated solutions for our clients to engage their hard-to-reach audiences.

Sarah-Jane Sands

Senior Producer

Sarah-Jane Sands

Senior Producer

Sarah-Jane is a Producer with over 15 years’ experience in feature films, dramas, documentaries, TVCs and online video content for the likes of Fremantle Media, Channel 7 and Paramount Pictures.

Having moved agency-side, she has produced online video and integrated content for a wide variety of brands including DFR, Australia Post, World Vision, Asahi and Holden.

Jules Lau

Planning Director

+61 3 9693 2806

+61 3 9693 2806

Jules Lau

Planning Director

Jules is a content planning specialist with nine years’ experience in digital advertising, creative and marketing across Singapore and Melbourne.

Initially based in Singapore, she began in editorial and journalism and then moved into integrated advertising, with a strong focus on digital. She has worked for clients both local and international, across industries including FMCG, NFP, automotive, property, financial services, technology and more.

Her primary role with The Story Lab is in facilitating strong client partnerships and providing project and planning direction across our key accounts, including World Vision, BMW, MINI, Australia Post, StarTrack and more.

Namita Sopal

Group Director – Content Ideation & Strategy

+61 2 8094 7229

+61 2 8094 7229

Namita Sopal

Group Director – Content Ideation & Strategy

Namita has worked in the industry for 6 years both in the UK and Australia. She started her career at OMD UK, working on the Boots brand across their vast portfolio. She then moved to MEC where she worked on Ferrero, Paramount Pictures and Nintendo. Since moving to Australia 2 years ago, she has worked at Carat in the Sydney strategy team, with predominant focus on Woolworths and Sanitarium, building innovative business solutions and media strategy.

Dixie Marshall

Head of Creative and Partnerships – WA

+61 8 6298 6809

+61 8 6298 6809

Dixie Marshall

Head of Creative and Partnerships – WA

Dixie has been telling stories for more than 35 years. Beginning as a sports journalist and footy commentator for the 7 Network, her award-winning journalism career stretched across radio, newspapers and television, and finished as the senior reporter and weekday newsreader for the 9 Network.

Dixie then spent six years in the Office of the Premier of Western Australia as the Director of Strategic Communications, overseeing government advertising and media. Her proudest achievements were in bushfire communications and road safety campaigning.

Dixie has been an ambassador for the Starlight Foundation and Ovarian Cancer, and a board member of Tourism WA.

The transition into The Story Lab allows her to tell different types of stories, to diverse audiences, using new types of platforms.

Jen Douneen

Content & Partnership Director

+61 3 9693 8769

+61 3 9693 8769

Jen Douneen

Content & Partnership Director

Jen is a Content & Partnership Director at The Story Lab Sydney. With over 25 years in the industry, she has diverse experience in media and sales, including several years with a leading global media agency in the UK and Europe. Prior to joining Denstu, Jen’s experience involved working with many clients including Coca-Cola, Rebel Sport, Air Canada, London International Group (Durex) and Bacardi Martini. She joined Carat six years ago and has spent the majority of her time working across Woolworths Ltd, developing and implementing strategic integrated solutions throughout their media and corporate partnership. These partnerships included AFL, The Voice, Better Homes & Gardens, Xfactor, Sunrise and Rio Olympics which was the biggest sponsorship Woolies have ever undertaken!

Ayesha Islam

Senior Account Manager

+61 3 9693 2899

+61 3 9693 2899

Ayesha Islam

Senior Account Manager

Ayesha has eight years’ experience delivering integrated projects and campaigns for commercial brands and government organisations.

She joins The Story Lab from London, bringing her solid integrated experience across digital, social, experiential and media. She is currently the key senior account manager for World Vision, Australia Post, Mondelez, StarTrack, BMW and MINI where she has delivered some great digital-first solutions for clients.

Maryke Bishop

Production Manager

+61 3 9693 3232

+61 3 9693 3232

Maryke Bishop

Production Manager

Maryke is a Production Manager with three years’ agency experience producing shoots for brands such as BMW, Australia Post, Defence Force Recruiting, Brown Brothers, Asahi and many more. She has a particular interest in casting and working with influencers. Maryke is a Global WIL Scholarship winner and, prior to joining us in production, had over 10 years’ experience in account management, corporate dispute resolution and risk management. She also speaks duck and bakes a mean biscuit.

Millie Hodgson-Berry

Content Strategist

Millie Hodgson-Berry

Content Strategist

Amelia is the content strategist at the Story Lab Melbourne. She brings with her nine years of planning, strategy & brand solutions experience in both UK & Australian media markets across a wide range of clients and channels.

Amelia believes that to get anywhere in life, you need to apply strategic thinking to get you there. She’s here to explore courageous ideas, work with legendary people and deliver meaningful content solutions that stick.

She also enjoys mayonnaise, patting random dogs and eating all the pies.

Laura Williams

Project Manager

+61 3 9693 3903

+61 3 9693 3903

Laura Williams

Project Manager

Laura is a highly skilled partnerships, marketing and digital media solutions professional. She has over seven years’ experience working within commercial partnerships, editorial, content creation, as well as commercial marketing and digital advertising. Being both creatively driven and operationally minded gives her an edge to create solutions that produce meaningful results. Laura’s experience covers a diverse range of roles, from solo operating an e-commerce business, to working with large corporations such as News Corp Australia and Project Managing major events such as VRC, NGV, Melbourne International Comedy Festival, Melbourne Food and Wine Festival, and Royal Melbourne Show to name a few. She’s super profesh.

The Story Lab in

Global

Address

10 Triton St

Regent’s Place

London

NW1 3BF

The Story Lab in

APAC

Address

19th Floor

Vincom Center

72 Le Thanh Ton

Str. Dist.1

HCMC

Contact

+84 8 3936 9186

thestorylabapac@storylab.com

The Story Lab in

MELBOURNE

Address

105 York Street, South Melbourne, VIC 3205

Contact

+61 3 9693 8147

adriana.colaneri@storylab.com

The Story Lab in

Canada

Address

1st Floor

116 Spadina Avenue

Toronto

Ontario

M5V 2K6

Contact

+1 416 504 3965

canada@storylab.com

The Story Lab in

France

Address

4, Place de Saverne

Courbevoie

Paris

92400

Contact

+33 1 4116 1718

The Story Lab in

Mexico

Address

Av. Santa Fe 440 piso 11. Col. Santa Fe,

Delegación Cuajimalpa

C.P. 05348 México D.F.

The Story Lab in

Norway

Address

Pilestredet 8

NO - 0180

Oslo

Contact

+47 22 82 82 82

norway@storylab.com

The Story Lab in

Russia

Address

Presnenskaya embankment, 6/2

Imperia Tower, 123317

Moscow

The Story Lab in

United Kingdom

Address

​20 Triton Street

Regent’s Place

London

NW1 3BF

Contact

+44 020 7430 6000

enquiries@Storylab.com

The Story Lab in

United States

Address

2nd Floor

2700 Pennsylvania Ave

Santa Monica

CA 90404

The Story Lab in

Germany (Hamburg)

Address

The Story Lab GmbH

Alsterufer 3

20354

Hamburg

Contact

+49 403575670

office.hamburg@storylab.com

The Story Lab in

The Netherlands

Address

​Moermanskkade 85

1013 BC

Postbus 15905

Amsterdam

Contact

+ 31 (0) 20 519 1700

The Story Lab in

Global

Address

10 Triton St

Regent’s Place

London

NW1 3BF

The Story Lab in

APAC

Address

19th Floor

Vincom Center

72 Le Thanh Ton

Str. Dist.1

HCMC

Contact

+84 8 3936 9186

thestorylabapac@storylab.com

The Story Lab in

MELBOURNE

Address

105 York Street, South Melbourne, VIC 3205

Contact

+61 3 9693 8147

adriana.colaneri@storylab.com

The Story Lab in

Canada

Address

1st Floor

116 Spadina Avenue

Toronto

Ontario

M5V 2K6

Contact

+1 416 504 3965

canada@storylab.com

The Story Lab in

France

Address

4, Place de Saverne

Courbevoie

Paris

92400

Contact

+33 1 4116 1718

The Story Lab in

Mexico

Address

Av. Santa Fe 440 piso 11. Col. Santa Fe,

Delegación Cuajimalpa

C.P. 05348 México D.F.

Contact

The Story Lab in

Norway

Address

Pilestredet 8

NO - 0180

Oslo

Contact

+47 22 82 82 82

norway@storylab.com

The Story Lab in

Russia

Address

Presnenskaya embankment, 6/2

Imperia Tower, 123317

Moscow

Contact

The Story Lab in

United Kingdom

Address

​20 Triton Street

Regent’s Place

London

NW1 3BF

Contact

+44 020 7430 6000

enquiries@Storylab.com

The Story Lab in

United States

Address

2nd Floor

2700 Pennsylvania Ave

Santa Monica

CA 90404

The Story Lab in

Germany (Hamburg)

Address

The Story Lab GmbH

Alsterufer 3

20354

Hamburg

Contact

+49 403575670

office.hamburg@storylab.com

The Story Lab in

The Netherlands

Address

​Moermanskkade 85

1013 BC

Postbus 15905

Amsterdam

Contact

+ 31 (0) 20 519 1700