Adriana is the Managing Director of The Story Lab Australia. She is an outcomes focused communication specialist with over 20 years’ experience in the industry working in Australia’s top agencies with leading clients and brands. She is a progressive and creative thinker who can combine this skill with analytical and commercial acumen. Her expertise includes team leadership, marketing and content strategy, media-led content partnerships, B2B marketing and social media strategy. Her experience spans a diverse portfolio of FMCG, Retail, Toys & Gaming, Finance, Beauty and Luxury categories. International and Australian leading clients and brands including; Mattel, Bet365, Schweppes, Cadbury, L’Oreal, Garnier, Myer and Just Group. Adriana is a passionate advocate of gender diversity and inclusion at Dentsu Aegis Network and the industry.

Chris is Head of Creative & Product for The Story Lab in Australia. Over the past 17 years he has worked as a creative director, designer, copywriter, and once upon a time hand painted signs with an actual paintbrush.

He went on to found Rodeo, one of Australia’s early digital creative agencies, where he worked as Creative Director across some of Australia’s biggest brands. More recently Chris was head of Jumptank, a diverse digitally-led creative studio within the Dentsu Aegis Network.

Chris joins The Story Lab with a diverse background and a keen desire to make and create things that hook people in.

Josh brings over 20 years’ experience writing and producing content for film, TV and advertising, working for various production companies, including the ABC, Fairfax, Nova Entertainment and most recently MBA, where he was Head of Production and responsible for spearheading branded content programs such as Air Rescue and Storm Season. Josh has also led the production of TVCs and commercial films for clients including Westpac, Duracell, Foxtel, Transport NSW, Mars and others.

Leontine started her career in London as a media planner 10 years ago before moving to Sydney in 2011. During this time, she developed and managed cross platform media solutions for large global clients such as Hyundai, Volkswagen, MTV and KFC. In 2013, Leontine moved to Ensemble to focus on Integrated Partnerships and Content for a range of clients such as Federal Government, AMP and Target. After joining the Dentsu family in 2016, she has continued to drive the development of bespoke creative & integrated solutions for our clients to engage their hard-to-reach audiences.

Sarah-Jane is a Producer with over 15 years’ experience in feature films, dramas, documentaries, TVCs and online video content for the likes of Fremantle Media, Channel 7 and Paramount Pictures.

Having moved agency-side, she has produced online video and integrated content for a wide variety of brands including DFR, Australia Post, World Vision, Asahi and Holden.

Jules is a content planning specialist with nine years’ experience in digital advertising, creative and marketing across Singapore and Melbourne.

Initially based in Singapore, she began in editorial and journalism and then moved into integrated advertising, with a strong focus on digital. She has worked for clients both local and international, across industries including FMCG, NFP, automotive, property, financial services, technology and more.

Her primary role with The Story Lab is in facilitating strong client partnerships and providing project and planning direction across our key accounts, including World Vision, BMW, MINI, Australia Post, StarTrack and more.

Namita has worked in the industry for seven years both in the UK and Australia. She started her career at OMD UK, working on the Boots brand across their vast portfolio. She then moved to MEC where she worked on Ferrero, Paramount Pictures and Nintendo. Since moving to Australia 3 years ago, she has worked at Carat in the Sydney strategy team, with predominant focus on Woolworths and Sanitarium, developing her craft and delivering innovative business solutions. Her role in the Story Lab team focuses on content and ideation, bringing her strategic experience and flair for creativity together to solve our client’s problems in new and different ways.

Dixie has been telling stories for more than 35 years. Beginning as a sports journalist and footy commentator for the 7 Network, her award-winning journalism career stretched across radio, newspapers and television, and finished as the senior reporter and weekday newsreader for the 9 Network.

Dixie then spent six years in the Office of the Premier of Western Australia as the Director of Strategic Communications, overseeing government advertising and media. Her proudest achievements were in bushfire communications and road safety campaigning.

Dixie has been an ambassador for the Starlight Foundation and Ovarian Cancer, and a board member of Tourism WA.

The transition into The Story Lab allows her to tell different types of stories, to diverse audiences, using new types of platforms.

Jen is a Content & Partnership Director at The Story Lab Sydney. With over 25 years in the industry, she has diverse experience in media and sales, including several years with a leading global media agency in the UK and Europe. Prior to joining Denstu, Jen’s experience involved working with many clients including Coca-Cola, Rebel Sport, Air Canada, London International Group (Durex) and Bacardi Martini. She joined Carat six years ago and has spent the majority of her time working across Woolworths Ltd, developing and implementing strategic integrated solutions throughout their media and corporate partnership. These partnerships included AFL, The Voice, Better Homes & Gardens, Xfactor, Sunrise and Rio Olympics which was the biggest sponsorship Woolies have ever undertaken!

Ayesha has eight years’ experience delivering integrated projects and campaigns for commercial brands and government organisations.

She joins The Story Lab from London, bringing her solid integrated experience across digital, social, experiential and media. She is currently the key senior account manager for World Vision, Australia Post, Mondelez, StarTrack, BMW and MINI where she has delivered some great digital-first solutions for clients.

Amelia is the content strategist at the Story Lab Melbourne. She brings with her nine years of planning, strategy & brand solutions experience in both UK & Australian media markets across a wide range of clients and channels.

Amelia believes that to get anywhere in life, you need to apply strategic thinking to get you there. She’s here to explore courageous ideas, work with legendary people and deliver meaningful content solutions that stick.

She also enjoys mayonnaise, patting random dogs and eating all the pies.

Laura is a highly skilled partnerships, marketing and digital media solutions professional. She has over seven years’ experience working within commercial partnerships, editorial, content creation, as well as commercial marketing and digital advertising. Being both creatively driven and operationally minded gives her an edge to create solutions that produce meaningful results. Laura’s experience covers a diverse range of roles, from solo operating an e-commerce business, to working with large corporations such as News Corp Australia and Project Managing major events such as VRC, NGV, Melbourne International Comedy Festival, Melbourne Food and Wine Festival, and Royal Melbourne Show to name a few. She’s super profesh.

Claire is a Content & Partnership Senior Manager at The Story Lab Sydney. With over six years in the industry, she brings experience from a range of facets of media including planning, buying and content partnerships. She has a strong focus on developing strategic ideas, infusing them with creativity and guiding media and production to bring them all to life.

Over the past three years, Claire’s emphasis has been on creating cutting edge content & experiences through developing and implementing integrated TV sponsorships, content partnerships, event sponsorships, brand activations and working with influencers. Her experience spans across a range of industries and clients including; Foxtel, Woolworths Ltd, Pinnacle Drinks, George Weston Foods, Microsoft, Stayz & Philips.

Clalla brings brands to life as an Art Director at The Story Lab Melbourne. She has nine years of experience in the creative industry in New York, Tokyo and Melbourne. With branding at the core of her creative, she worked in advertising agencies and moved into in-house design, directing external communication and global consumer events to evolve brands from within. Some brands she supported are Fox, Showtime, Jaguar Land Rover, Phillip Morris, Grey Goose, Bombay Sapphire, L’Oreal, Shiseido, Sony and Sony Mobile.

Tim is a Video Director and Senior Editor at The Story Lab with nine years of experience working on television commercials and branded content.

Tim has a passion for film making, and in addition to his branded work, he has broadened his range of expertise by directing visually dynamic and popular music videos, documentaries and short films.

Claire is a Content Partnerships Director at The Story Lab Sydney. She started her career in content marketing at OMD Fuse Sydney where she worked for five years before joining the Denstu family in January of 2016. Her sponsorship, content partnership and production and activationexperience spans across an array of clients and categories including; McDonald’s, Schwarzkopf, Intel, Microsoft, Philips, Stayz, Pinnacle Liquor Group (Woolworths) and George Weston Foods. She’s passionate about challenging convention and developing content solutions that bring brands and their stories to life in unique, interesting and engaging ways.