Adriana is the Managing Director of The Story Lab Australia. She is an outcomes focused communication specialist with over 20 years’ experience in the industry working in Australia’s top agencies with leading clients and brands. She is a progressive and creative thinker who can combine this skill with analytical and commercial acumen. Her expertise includes team leadership, marketing and content strategy, media-led content partnerships, B2B marketing and social media strategy. Her experience spans a diverse portfolio of FMCG, Retail, Toys & Gaming, Finance, Beauty and Luxury categories. International and Australian leading clients and brands including; Mattel, Bet365, Schweppes, Cadbury, L’Oreal, Garnier, Myer and Just Group. Adriana is a passionate advocate of gender diversity and inclusion at Dentsu Aegis Network and the industry.

Leontine started her career in London as a media planner 10 years ago before moving to Sydney in 2011. During this time, she developed and managed cross platform media solutions for large global clients such as Hyundai, Volkswagen, MTV and KFC. In 2013, Leontine moved to Ensemble to focus on Integrated Partnerships and Content for a range of clients such as Federal Government, AMP and Target. After joining the Dentsu family in 2016, she has continued to drive the development of bespoke creative & integrated solutions for our clients to engage their hard-to-reach audiences.

Jules is a content planning specialist with nine years’ experience in digital advertising, creative and marketing across Singapore and Melbourne.

Initially based in Singapore, she began in editorial and journalism and then moved into integrated advertising, with a strong focus on digital. She has worked for clients both local and international, across industries including FMCG, NFP, automotive, property, financial services, technology and more.

Her primary role with The Story Lab is in facilitating strong client partnerships and providing project and planning direction across our key accounts, including World Vision, BMW, MINI, Australia Post, StarTrack and more.

Jayde Walker is a marketing communications specialist with over 18 years experience in content, publicity, advertising and integrated campaigns. Jayde started in journalism, working as a freelance reporter/ photographer across local and street press titles, before joining APN News & Media’s regional daily masthead, The Queensland Times, as a reporter and sub-editor. She later moved from print to broadcast media, spending eleven years working for both the Nine and Seven Networks as a publicist and strategic integration planner. During this period, Jayde offered integrated solutions for Seven West Media’s blue chip sales clients across multiple industries including auto, FMCG, entertainment and retail. In 2015, Jayde joined Deakin University’s Central Marketing division, heading their award-winning Campaign Team for three years. At Story Lab, Jayde works with key DAN clients to identify the right brand and content partnerships to fit marketing objectives, and ensures all partnership projects are delivered seamlessly.

Sarah-Jane is a Producer with over 15 years’ experience in feature films, dramas, documentaries, TVCs and online video content for the likes of Fremantle Media, Channel 7 and Paramount Pictures.

Having moved agency-side, she has produced online video and integrated content for a wide variety of brands including DFR, Australia Post, World Vision, Asahi and Holden.

Namita has worked in the industry for seven years both in the UK and Australia. She started her career at OMD UK, working on the Boots brand across their vast portfolio. She then moved to MEC where she worked on Ferrero, Paramount Pictures and Nintendo. Since moving to Australia 3 years ago, she has worked at Carat in the Sydney strategy team, with predominant focus on Woolworths and Sanitarium, developing her craft and delivering innovative business solutions. Her role in the Story Lab team focuses on content and ideation, bringing her strategic experience and flair for creativity together to solve our client’s problems in new and different ways.

Dixie has been telling stories for more than 35 years. Beginning as a sports journalist and footy commentator for the 7 Network, her award-winning journalism career stretched across radio, newspapers and television, and finished as the senior reporter and weekday newsreader for the 9 Network.

Dixie then spent six years in the Office of the Premier of Western Australia as the Director of Strategic Communications, overseeing government advertising and media. Her proudest achievements were in bushfire communications and road safety campaigning.

Dixie has been an ambassador for the Starlight Foundation and Ovarian Cancer, and a board member of Tourism WA.

The transition into The Story Lab allows her to tell different types of stories, to diverse audiences, using new types of platforms.

Jen is a Content & Partnership Director at The Story Lab Sydney. With over 25 years in the industry, she has diverse experience in media and sales, including several years with a leading global media agency in the UK and Europe. Prior to joining Denstu, Jen’s experience involved working with many clients including Coca-Cola, Rebel Sport, Air Canada, London International Group (Durex) and Bacardi Martini. She joined Carat six years ago and has spent the majority of her time working across Woolworths Ltd, developing and implementing strategic integrated solutions throughout their media and corporate partnership. These partnerships included AFL, The Voice, Better Homes & Gardens, Xfactor, Sunrise and Rio Olympics which was the biggest sponsorship Woolies have ever undertaken!

Claire is a Content & Partnership Senior Manager at The Story Lab Sydney. With over six years in the industry, she brings experience from a range of facets of media including planning, buying and content partnerships. She has a strong focus on developing strategic ideas, infusing them with creativity and guiding media and production to bring them all to life.

Over the past three years, Claire’s emphasis has been on creating cutting edge content & experiences through developing and implementing integrated TV sponsorships, content partnerships, event sponsorships, brand activations and working with influencers. Her experience spans across a range of industries and clients including; Foxtel, Woolworths Ltd, Pinnacle Drinks, George Weston Foods, Microsoft, Stayz & Philips.

Clalla brings brands to life as an Art Director at The Story Lab Melbourne. She has 10 years of experience in the creative industry in New York, Tokyo and Melbourne. With branding at the core of her creative, she worked in advertising agencies and moved into in-house design, directing external communication and global consumer events to evolve brands from within. Some brands she supported are Fox, Showtime, Jaguar Land Rover, Phillip Morris, Grey Goose, Bombay Sapphire, L’Oreal, Shiseido, Sony and Sony Mobile.

Amelia is the content strategist at the Story Lab Melbourne. She brings with her ten years of planning, strategy & brand solutions experience in both UK & Australian media markets across a wide range of clients and channels.Amelia believes that to get anywhere in life, you need to apply strategic thinking to get you there. She’s here to explore courageous ideas, work with legendary people and most of all, tell meaningful stories. She also enjoys mayonnaise, patting random dogs and eating all the pies.

Claire is a Content Partnerships Director at The Story Lab Sydney. She started her career in content marketing at OMD Fuse Sydney where she worked for five years before joining the Denstu family in January of 2016. Her sponsorship, content partnership and production and activationexperience spans across an array of clients and categories including; McDonald’s, Schwarzkopf, Intel, Microsoft, Philips, Stayz, Pinnacle Liquor Group (Woolworths) and George Weston Foods. She’s passionate about challenging convention and developing content solutions that bring brands and their stories to life in unique, interesting and engaging ways.

With over 16 years’ experience in the publishing, advertising and digital industries, Donna began her career as a typesetter for Newscorp Australia. Throughout her career Donna’s experience has steadily grown and has seen her move into more production orientated roles such as Assistant Studio Manager, Traffic Manager, Producer and Senior Project Manager. As the Senior Project Manager at The Story Lab, Donna has worked on projects for clients such as BMW, Mercedes, Federal and Victorian Government and Star Track and is heavily involved in all facets of the project timeline, coordinating tasks and resources to ensure each project is delivered on time and within the expected budget.

Sarah is the Content Partnerships Executive at The Story Lab in Melbourne. She has over four years of experience working within media, partnerships, activations, marketing and PR roles. Prior to joining Dentsu Aegis, she worked in PR and activations where her key role was to manage and coordinate activations and events for a combination of private and corporate clients. Her background in marketing and PR combined with her current content and media partnerships position allows her to bring a holistic communications approach to content partnerships for her clients. She has experience working across a diverse range clients including: Mondelez, Holden, Nissan, Lavazza, Fonterra, Murray Goulburn, Schweppes, Bob Jane, AustralianSuper and Disney. While she is lactose intolerant she can be easily bribed by chocolate.

Rose is a producer with 8 years of experience in Australia and New Zealand working across feature films, TV series, TVCs, short films and corporate projects. Rose has worked in the bush, the beach, the outback, country towns, city laneways, a shipping container yard, abandoned buildings, navy ships and heritage homestead - Rose is always up for a new challenge. Coined the Queen of continuity, Rose’s sharp eye for detail and ability to run a tight ship allows us to always deliver high quality outputs and outstanding results for our clients

Teagan boasts over 10 years’ experience in media sponsorship, activation and project management, with a specialisation in radio. Previously, she worked at SCA stations in Shepparton and Melbourne in promotions, response and activation roles. Most recently she was employed as Project Manager for the Wireless Group in London, working across radio, digital and social media campaigns for clients such as Virgin Mobile, Ladbrokes and Europcar. Teagan graduated from Deakin with a Bachelor of Media & Communication (majoring in Journalism and PR) and brings a wealth of experience in cross-channel response, strategy and implementation.